Components required:
- Colour-scheme
- Logo
- Marketing Material
- Website
- Digital Marketing
About The Project
EmuTel was the rebrand of the Wagga branch of Central Telecoms. While Central Telecoms’ brand is cold and corporate, the goal for EmuTel was to make it more personable, quirky and more Australian.
The target audience is Australian businesses for regional, rural and remote companies so it was important to reflect that in the design.
Logo
I used the gold and blue colours to separate the two parts that make the name (Emu and Telco = EmuTel).
I kept it lowercase to make it seem softer and friendlier. Along with the round edge fonts, I kept the edges on the icon soft as well to project a quirky but very Australian vibe.
Colour-Scheme
I referenced Australian colours, and landscapes to create a sense of warmth.
I eventually settled on gold and blue. Blue for the colour of the sky and gold for the colour of the stars.
Marketing Material
I created social media tile templates to publish promotions and advertisements online, as well as business cards, letterheads, and uniforms
Creating templates to reuse makes it quicker to post promotions and ads online rather than reinventing the wheel.
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Website
The website was a big job, and probably the largest website I have ever done. But unlike the Central Telecoms website, I had a lot more freedom to create and find the voice of EmuTel.
Plugins Used:
- Trust Index
- Google Sitekit
- Custom Post Types
- Advanced Custom Fields
- WordPress Forms
Styling:
I chose to keep the website’s design soft and wavey, in line with the logo, and used gold as an accent to emphasise certain sections.
Integrations:
I integrated Google Reviews onto the homepage and used a PHP loop to display bundles, plans, and services. I chose to do this because it allowed me to edit the content once and have the changes take effect globally. I still needed to edit the content occasionally and found this approach to be the most efficient.
Product Guide:
I created a digital product guide to help customers understand what they were buying with their hard-earned money. I then linked this to EmuTel’s invoicing and quotation program.
Marketing and landing pages:
After the website was finished the next step was gaining traffic and converting leads.
I created a landing page that leads people into a ‘solution finder’ quiz. The purpose of the quiz is to find the right product or service that benefits their situation the most.
The NBN Solution Finder provided reference and inspiration, but I had to work backwards to ensure that it generated the right response based on the questions.
My team and I used WP Forms to save the email addresses and phone numbers of people who took the quiz as a new lead. We saved them to the call-back list and the EmuTel e-marketing list. The quiz provided our sales team with some background information on the lead, allowing them to sell the right solution more easily.